Offering
Throughout my career, I’ve worked across both the nonprofit and private sectors. While the audiences may differ, the common thread is often the same: small teams navigating shrinking budgets and ever-growing stakeholder expectations.
I offer strategic communications consultancy and training to help teams, both within and beyond marcomms functions, define their voice, build trust, and connect more effectively with their audiences.
Whether it’s developing clear, compelling narratives, strengthening media and digital strategies, or training teams to communicate with greater clarity and impact, my approach is rooted in strategy and audience insight. Every workshop or consultancy project is tailored to your goals, equipping teams with the tools, frameworks and confidence to turn complex ideas into stories that cut through in an information-overloaded world.
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Strategic communications and messaging
Campaign planning support
Storytelling and editorial frameworks
Digital and social media strategy guidance
Strategic advisory support based on existing comms plans
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Storytelling for communications teams
Strategic comms for non-comms professionals
Social media: narrative-building and individual brand building
Media readiness and messaging workshops
Bespoke training programmes tailored to your sector and objectives
Storytelling workshop
Client
Open Government Partnership
Year
2025
Storytelling workshop
I facilitated a storytelling workshop designed to help participants craft compelling open government narratives that build stakeholder buy-in. The session explored the core elements of effective storytelling: context, reforms, actors and results. I also guided participants through hands-on exercises. By the end of the workshop, attendees left with practical tools to embed storytelling into their daily work and amplify the reach and impact of policy reforms.
Social Media Presentation
Client
CharityComms
Year
2024
Social media presentation
I presented to over 200 charity communications professionals on a topic I’ve been passionate about since my early days in marketing: avoiding the pitfalls of performative activism. All too often, organisations rush to post for awareness days, assuming this signals their commitment to important causes. In reality, tokenism and inauthentic messaging can erode trust. I shared practical strategies to help comms teams engage with their audiences authentically and with purpose.