media coverage

At both the Open Government Partnership and the Race Equality Foundation, I’ve built and maintained relationships with journalists across the UK and internationally, developing targeted media strategies aligned with organisational goals and the wider news agenda. My experience includes crafting and tailoring pitches, writing ghost-written op-eds, preparing press releases, and developing reactive story angles to secure coverage across national, trade and regional outlets. I am also media trained, with experience preparing spokespeople with key messages ahead of interviews. I use media monitoring platforms such as Meltwater and Cision to track coverage, analyse sentiment, monitor keyword trends and evaluate amplification.

Beyond traditional media, I identify opportunities in new-age channels, from podcasts to influencer platforms, and integrate these into broader communications strategies to extend reach, relevance and impact.