Social Media Management
I have managed social media accounts for four organisations: Corndel, DeHavilland, Crown Agents, and the Race Equality Foundation. My experience spans various platforms, including X, LinkedIn, Meta, Threads and Instagram. In addition to content creation, I am experienced with social media advertising platforms and social media management tools such as Hootsuite, Sprout Social, HubSpot, and Buffer. I’ve helped each brand refine its message, build engaged communities, and turn that engagement into measurable impact.
Content creation
With social strategies increasingly shifting to video-first, I’ve produced and filmed short-form content to spotlight the stories I write — driving more interest and clicks to long-form pieces. I also work closely with internal teams to upskill staff, offering practical tips on filming, sound and on-camera confidence.
Strategic Repositioning
Key achievements include growing the Race Equality Foundation’s LinkedIn audience by over 30% in nine months, making it their strongest-performing channel. During the UK riots 2024, I led crisis comms and guided the organisation to be one of the first in the sector to leave X, successfully transitioning their presence to Threads.