Strategic communications

When people see external comms, they often see a final product: an asset, a campaign, a piece of copy. What they don’t see is the strategy behind it; the guiding star that shapes the why and how behind the asset.

Working with organisations such as DeHavilland and the Race Equality Foundation, I’ve developed communications strategies that provide this foundation, ensuring every message is intentional, targeted and aligned with broader objectives.

My approach includes:

  • Defining key messages and narratives

  • Understanding and segmenting audiences

  • Aligning comms goals with organisational objectives

  • Advising on tone, channels and positioning

  • Supporting crisis and issues messaging where relevant

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Campaign Planning